Yes, in communication, only 2 things matter.

Yes, in communication, only 2 things matter.. We have all been dealing with 7Ss and 4Ps etc. but the notion of a higher numerical value before an esoteric terms and making it look ‘consultingish’ complicated if not passé. Yes, only 2 things matter in communication – you have to present to the customer set something valuable. Some bit of knowledge that can he/she can use in his job the next day onwards. This is true especially when it comes to content management in a concept selling context. Give it so that he can shine. He will think about your company later. Values based communication is in. It will never go out. Why? Fundamentally we all like people with good values. The ones who stand for something. So communicate your organizational values in a heart rending manner. Doesn’t matter your product is not cutting edge. It will cut through. Get idea?