Santy

Santy

Tuesday, September 21, 2010

Who’s the killer?

I know what is going to happen… Vento’s newspaper surprised us at sunrise. We were kicked. A brand supporter like me was floored. Awesome..The questions on how much money would they have spent on the device and the amount of flesh media must have extracted from Volkswagen reduced the feeling of my personal ineptness.

But let us think about it… you got excited… checked the website… found out the features…wow, great. The price was a pleasant shocker. Only 8 lakhs!!!! I am going for it.
But then, you check with people. They tell you “How can you trust a new multi-national? They don’t even know what India is”. And then comes the question of dealership. It is too far. Service? I am not sure if you get prompt service as they would be in the process of setting up service centres.. Spare parts? Not only would they be costly, it might be unavailable. And finally after the initial excitement, you settle for the tried and tested Honda City or SX4.

And that is what we call ‘begin with a spark, end in a whimper’

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