Santy

Santy

Thursday, October 7, 2010

How I learnt life from marketing?

It is actually funny… you ought to learn marketing from life. But you can learn life from marketing too.

Just a humble request... the key point in the journey is 'be unegoistic'.

1) Understand the customer – his pain points and desires, motivations. This, believe me, works in all circumstances in life and marketing. Emotional intelligence underlines the effect of empathy in human interactions and incidentally contributes to making a person successful.
2) Be respectful – You need to respect your customer, you need to respect any human being – be it your boss, your spouse, your colleague or your milk man. They will give you more than you have asked for.
3) Never say they are wrong – It works perhaps only in schools, though the revolution against autocratic teaching methods is brewing. Not to your customers, not even to your kids. Positivise your message
4) Humor – It pays to create a happy humorous atmosphere be it in your ads, or in your personal life or your professional life. Many of the most acclaimed advertisements are humorous. Create fun, excitement in your life too…Be a rockstar.
5) Be simple – It has been said before many times, but I have no shame to repeat it. In communications, be simple. In corporate environment, be simple. In personal life, be simple. No BS.

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